Customizing Your First-Aid Needs


CITY’s First Aid Program aims to make sure businesses across the Midwest can guarantee a safe and comfortable work environment for their employees while also adding value at the bottom line.


“CITY is really about problem-solving,” Colin Wetlaufer, CITY’s president said. “The primary benefit of our first aid program is getting your employees what they need so they know you as an employer, care for them. It’s all blended because, in turn, your employees are more effective.”



CITY’s first aid program always operates in a unique and customized matter. No safety program is alike and the staff caring for customers knows that one solution that worked last year might not be right anymore heading into the future. The importance of understanding care for employees and customers whether big or small, l is key when trying to find the right solution.


“You wouldn't think of something like an over-the-counter medication as a safety measure,” Colin said.”  I think the little things make them confident in what they're doing, they're comfortable and safer. The first aid division takes care of obvious safety needs like gloves or glasses. We take care of trauma care but also, prevent the trauma from occurring in the first place.”


Kevin Wormwood has been heading CITY’s first Aid division since the end of 2019. He takes pride in knowing his team does the best they can to make sure customers have the products they need to keep safe. His process involves a deep dive into a businesses’ safety practice to determine how he can help.


“We want to maximize what the customer is paying for versus what the employees need,” Kevin said. “We are not just coming in with prepackaged stuff. I want to keep our customers safe and you want to get them engaged in what they're doing and keep them productive.”


Kevin says every business is different and so are their needs in a first-aid cabinet or any other safety equipment. He says many first-aid boxes are equipped with things an employer might not even need or has been expired for a while. Sometimes he finds Kids Tylenol in industrial manufacturing facilities, a product not fit to fulfill necessary safety standards or making employees feel safer.


“We let them work with their team on finding what they want,” Kevin said. “You want to keep them safe and you want to get them engaged in what they're doing and keep them productive. By meeting with us and letting us work with you on finding the best fit you are safer.”


There are two different processes to find companies the perfect first-aid fit. The difference is often if a company already had a first aid service and CITY is taking over, or if there was no service at all. Kevin and his team make sure to carefully study invoices of existing first aid services to make sure they eliminate any unnecessary costs. With a new service, Kevin also adds any necessary time to meet with companies until they determine what is best for them to make everyone safer.


Kevin wants to make sure businesses can avoid mistakes when it comes to safety and find solutions ideal for them. The most important part of a first aid relationship is trust. Kevin wants to make sure customers can trust him and his team to not overstock cabinets or place unnecessary products in them. Establishing a long=term partnership helps in eliminating the cost and keeping everyone safe.


“We want to be there for 10, 15, 20 years, not 10 months,” Kevin said. “We want to build a first aid and safety program that keeps  our customers  compliant and exceeds their wants and needs.”